# identity.md

## Organization Overview
- **Company Name:** Lunaroma Aromatic Apothecary
- **Mission:** To enrich lives and well-being through the art and science of aromatherapy, offering pure essential oils and handcrafted natural products, driven by beauty, love, and commitment.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Burlington, Vermont. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See: [A Message From The Founder](https://lunaroma.com/pages/a-message-from-the-founder))
- **Team Structure and Departments:** Details forthcoming. (See: [Our Team](https://lunaroma.com/pages/our-team))
- **Company Culture and Values:** Founded on education, creativity, superb customer service, personal integrity, a deep love of plants and essential oils, and a desire to make a positive difference, all powered by beauty, love, and commitment.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in crafting and retailing pure essential oils, handcrafted natural skincare products, aromatherapy skin care, bath and body care, botanical perfumes, and a wide range of aromatic apothecary items.
- **Location(s) and Geographic Presence:** Burlington, Vermont.
- **Key Partnerships and Affiliations:** Details forthcoming.